VIAVR in Hotels Contacts
EN
EnglishEspañolFrançaisPortuguêsРусский中文
Menu
VIAVR IN HOTELS

VIAVR / The hotel entertainment ecosystem

A universe of entertainment.In every hotel room.

Extraordinary worlds for guests. New opportunities for hotels. One connected VR ecosystem.

Request a pilot
A guest wearing an authentic VIAVR headset in a hotel room, surrounded by immersive ocean, travel, space and concert experiences
VIAVRThe ecosystem
360° journeysCinemaLive performancesNatureRelaxationHotel experiences

Category-grade hospitality VR

A revenue layer guests remember and talk about

Turn in-room time into experiences via VR franchise, VR concierge and an in-room media channel

Immersion10-40+ mintypical session window
OperationalHotel-gradedevice + workflow oriented
ScalablePlaybookpilot → rollout → network

The VIAVR ecosystem

One device. A connected experience

The headset is where the guest enters. Content, hotel services, daily operations and the commercial model give the experience its place in the hotel

VIAVR in the room
A full-size VIAVR headset and controller in a hotel room
The guest’s entry point to the experience

Content & entertainment

AirPano journeys and selected entertainment give guests worlds to explore

Hotel discovery

Immersive introductions bring spa, dining and local experiences into view

Devices & service

Equipment, content updates, staff routines and support connect the experience to daily hotel life

Partners & revenue

Distinct commercial models connect guest spending, hotel income and the operator’s role

Explore the ecosystem by role

For the guest

A world to choose from

A quiet moment in the room can become a journey, an evening of entertainment or a first look at something the hotel offers

  • Explore content at a personally chosen pace
  • Discover experiences and decide what comes next

For the hotel

An experience that belongs to the stay

VIAVR links the appeal of immersive content with the property’s offer and the people who deliver its service

  • Give bookable hotel experiences a more vivid introduction
  • Fit the VR offer into room service and front-desk routines

For the operator

A service built around the device

The operator brings equipment, content and delivery together, with a local model that can develop across a supported hotel network

  • Plan equipment, content rights and support as one service
  • Define partner responsibilities and commercial arrangements

Content selection, service scope and commercial terms are defined for each deployment

AirPano

Exclusive global VR content partnership with AirPano

World-class cinematic 360° destinations licensed for hospitality - a content layer that elevates guest experience, dwell time and perceived value

01

Why VR

Immersive experiences in a hotel

The guest experience gap

Today hotels are judged by experience and emotion VIAVR creates in-room stories guests remember and share

01

Training that scales

Daily hotel operations get simpler when flows are standardized and repeatable

staff enablement
02

Virtual tours that convert

Guests trust what they can feel and explore before booking

pre-booking trust
03

In-room entertainment, upgraded

In-room entertainment built for retention and repeat usage

guest delight
04

Marketing that people share

Emotional moments drive sharing and word of mouth

viral loop

What guests feel

“Wow” momentshared because it impressed

In-room timehigher satisfaction and retention

Differentiationexperience-led positioning

What hotels need

Turnkeystandardized hotel-adapted product

Ops-readyworkflow, training and support

Controlcontent, analytics and updates

VIAVR in the room

The room is only the beginning

The door closes, the suitcase is down and the guest has a little time of their own. VIAVR brings immersive journeys, entertainment and hotel discovery into that moment, through a headset and a service built around the stay

VIAVR headset and controller ready for a guest in a hotel room
VIAVRVIAVR headset and controller ready for a guest in a hotel room

A world within reach

The headset gives an ordinary room a new dimension. A guest can explore a destination or choose entertainment without leaving their own space. For the hotel, this creates another reason to enjoy time on the property, alongside the familiar comforts of the room

A library with a point of view

AirPano’s cinematic 360° journeys bring remarkable landscapes and cities into the experience. Curated content gives the offer its character: a first encounter with somewhere extraordinary, an evening’s entertainment or a fresh discovery on a return stay. Selection follows the property’s audience, languages and content rights

The hotel becomes part of the story

VR concierge introduces the experiences already around the guest: the spa downstairs, a restaurant worth an evening or an excursion beyond the property. Immersive previews connect the appeal of an experience with a practical enquiry or booking through the hotel’s chosen route

One product, with the service behind it

VIAVR brings devices, content, management and hotel workflows together. Placement, the invitation to try, staff guidance and the commercial offer all belong to the same experience. The headset is what the guest sees; the operating model is what gives it a place in the hotel

Equipment, content rights, payment routes and support scope are specified for each deployment

The guest journey

An invitation, at just the right moment

A good host understands the difference between arriving and being ready to explore. VIAVR follows the guest’s rhythm, from a first moment of curiosity to an experience chosen on their own terms

Scroll horizontally to explore

02

Platform

Three hotel revenue plays - one VR platform

A pragmatic architecture: device + content + hotel workflow + analytics. Built for deployment and daily hotel operations

01

VR franchise (turnkey)

A ready-to-deploy product for hotels, hotel groups and travel-tech investors built for predictable rollout

  • hotel-ready content library
  • guest wow experiences
  • repeatable rollout model

Transform Guest Rooms Into Immersive Entertainment

VIAVR content interface
Trusted by famous hotel operators
VIAVR headset and controller on a hotel spa reception counter, with a staff member welcoming a guest
02

VR concierge (instant booking)

Interactive routes for spa, dining and excursions that lead to natural booking decisions

  • SPA, restaurants, excursions
  • interactive routes
  • instant booking hooks
Adult guest seated wearing a VIAVR headset beside a hotel host on a terrace overlooking the coast
03

VR ad platform (in-room media)

An in-room media channel delivered through VR where attention is voluntary, immersive and measurable

  • premium in-room media
  • ad formats + placements
  • engagement analytics

Property, portfolio and region

Built for the room. Structured for the business

The guest buys an experience; the hotel and operator build the service around it. VIAVR connects those perspectives through distinct commercial models and an approach that can develop across properties and markets

Different value, different revenue

Paid sessions create revenue from entertainment. Concierge content introduces hotel services and supports the path to purchase. Partner media offers a separate commercial opportunity. Each has its own payer, revenue flow and costs. Including VR in a room package is a further option to explore with a property

A shared platform, a local identity

A hotel group brings together properties with different guests, languages and reasons to visit. Common product and operating standards provide a foundation; each hotel’s content gives it a local voice. An immersive introduction to another property in the portfolio is an additional scenario worth testing

A regional business with local presence

A regional partner connects the platform with the everyday reality of hotels in its area. Relationships, travel time, equipment care and seasonal demand shape the operation. The opportunity develops around a service area the partner can support, with commercial responsibilities and resources matched to its footprint

03

Content

Content that feels premium

The “wow” comes from what guests see and feel. We design the library for hospitality pacing

AirPano previews

Discover extraordinary landscapes and cities through AirPano’s 360° journeys in a VR headset

Scroll horizontally to explore

The final content selection and usage rights are agreed for each deployment

Space to unwind

Offer a moment of discovery and relaxation within the rhythm of the stay

Adult guest seated in a lounge chair wearing a VIAVR headset on a broad dry terrace, with the hotel pool and sea beyond
02A quiet seat. A world of VR

Services within reach

Connect the immersive experience with dining, wellness and the hotel’s own offers

VIAVR headset and controller on a separate side table, with a chef plating a dish behind
03Discover it before you book it
Spa staff member presenting a VIAVR headset to a guest seated in a closed white robe
04A first look at the spa, through VR

A richer stay

Let the experience open a conversation about local excursions, movement and shared moments

VIAVR headset and controller beside a coastal map, with a guide pointing to the route
05Your next excursion begins in VR
Hotel wellness attendant preparing a VIAVR headset and controller on a demonstration table in a fitness room
06Explore an active stay through VR
About content & licensing

We only present content that is used under appropriate licenses and hospitality permissions. For a written confirmation pack for your hotel, contact us by email

Email

VIAVR Global · International development

An operator model for international growth

VR in Hotels brings devices, content and hotel workflows together as one service. The opportunity is to develop a repeatable hospitality operation, from a focused pilot to partnerships across properties and markets

For investors and strategic partners

Develop the international operator model

Discuss market priorities, the deployment approach, responsibilities and commercial terms. A shared product and operating method provide the basis for hotel and regional partnerships

Discuss a partnership

For hotels and hotel groups

Bring the service into the guest journey

Start with the right room categories, content and staff workflow. Use the pilot to understand guest demand and daily operations before extending the service

Request a pilot

A focused hotel pilot

A repeatable operating model

Development with regional partners

04

Rollout

Pilot → rollout → network

Designed to start in one hotel and scale across groups and regions

01

Pilot

Define objectives, content mix and a workflow your staff runs daily

02

Optimize

Use real guest behavior and operational feedback to refine the library and flows

03

Scale

Roll out across room categories, hotels and partner networks

Hotel host introducing a guest to VR
Hotel host introducing a guest to VR

Behind every experience

The room is the stage. The service is the engine.

A headset is the beginning. Curated content, prepared devices, a confident hotel team and an operator connect the experience to everyday hotel life.

Two hotel colleagues preparing authentic VIAVR headsets beside a device-management workstation
01

A guest experience ready to explain

02

Content with a reason to come back

03

A repeatable operation across properties

The operation behind the experience

Good hospitality continues behind the scenes

The guest encounters one experience. The hotel works with a service that connects equipment, content, staff workflows and management. This is where an engaging moment becomes part of everyday hospitality

Ready for the next guest

Charging, condition checks and preparation between users give the device its daily rhythm. A clear place for storage and a defined response to equipment needing attention keep the practical work visible. The routine connects the experience with the people already looking after the property

Confidence across every shift

Hotel onboarding turns the product into something the team can explain. A concise introduction, familiar first-use guidance and a clear support contact give colleagues a common starting point. The service remains rooted in the actual room, the available content and the guest questions staff encounter

Local care, operator support

The hotel’s relationship with its guests sits alongside the operator’s role in the VR service. Remote management, content updates and local workflows form one operating model. Responsibilities for technical issues, maintenance and replacement are defined around the deployment, so each team knows where its work begins

Content that belongs to the property

A hotel’s offer changes with its audience, season and services. Content management keeps the selection connected to that commercial reality. Hotel previews reflect bookable experiences; licensed journeys give the library breadth. Partner media, where included, has its own approved context within the guest experience

VIAVR / USD

Monthly operating scenario

Explore the original operating model by changing its assumptions. The outputs show gross service turnover and the hotel’s share before expenses, not profit or an investment return

Monthly VR turnover$50
Monthly hotel share (20%)$10

Illustrative scenario, not a forecast or a guarantee. Costs, taxes and the operator’s commercial terms are not included

Baseline: 2 sessions per equipped room per month at 70% occupancy and 90% participation, assuming a headset in each selected room. The model scales sessions in proportion to both percentages. Hotel share: 20% of turnover

Discuss the assumptions

From the first hotel to the next

Real stays reveal the next opportunity

VIAVR’s deployment approach moves from a focused pilot to refinement and expansion. Guest behaviour and the hotel team’s experience give each next step a practical foundation

A focused beginning

The first deployment brings a defined group of rooms, a content selection and a commercial model into daily use. Staff preparation and support sit alongside the guest offer from the start. This creates a concrete setting in which to understand demand, the service routine and the economics

A clear view of value

Paid sessions, completed service bookings and sponsored activity answer different business questions. Revenue matters alongside staff time, equipment availability and relevant costs. For concierge, the question includes which purchases are additional. Comparable guest groups, where practical, help distinguish interest in the content from a change in buying behaviour

Learning that travels

The findings shape the next content selection, the operating routine and the case for expansion. Room categories, occupancy, guest mix and seasonality provide the context for each property. A repeatable approach carries useful learning forward while keeping the individual hotel at the centre

Ideas from VIAVR

Think beyond the headset.

01

A room can become a destination

Bring an extraordinary journey into the time a guest already spends in the hotel.

Read the VIAVR perspective02

Discovery can become demand

Let guests experience the appeal of the spa, restaurant or excursion before their next decision.

Read the VIAVR perspective03

A network needs a service model

Grow the operating method alongside the devices, content and hotel relationships.

Read the VIAVR perspective

Community

Join the hospitality innovation community

We publish VR-in-hospitality insights, deployment patterns and partner updates

VIAVR

FAQ

Short answers. Real-world deployment context

01How has the VIAVR approach developed?

VIAVR connects immersive content and devices with the practical work of delivering a guest service. Its hotel-service, technology and international partnership directions are presented on separate websites. This website focuses on the international hospitality model. References, experience and commercial arrangements should be understood within the scope of the direction and project concerned

02How do the three VIAVR websites fit together?

The three websites present distinct directions within VIAVR

International hospitalityvr-in-hotels.com

VR entertainment, VR concierge and commercial partnerships for hotels and regional operators

Russian hotel-service directionviavr.global

In-room entertainment and the discovery of hotel and partner offers

Devices and technology platformviavr.tech

VR devices and the software and content platform for corporate projects, supply and integration in Russia and the EAEU

These are distinct scopes, not a statement that one company supplies every service. The responsible parties, available offer and terms are identified for each project

03Is VIAVR a product or a deployment model for hotels?

VIAVR is a hospitality-first platform that combines content, devices, workflows and monetization into a single deployment model. It is designed for daily hotel operations and predictable rollout rather than experimental or one-off installations

04How does deployment and scaling usually work?

Hotels typically start with a focused pilot to validate guest behavior, staff workflows and content performance. Insights from real usage are then used to refine the experience before scaling across room categories, properties or regional networks

05How are content rights and guest data handled?

The selected content rights, territory, service responsibilities and any handling of guest data belong in the terms for the particular deployment. The parties need to identify what information is required, who is responsible for it and what guests are told. The public website’s privacy information describes browsing and contact channels; it does not certify every hotel deployment or replace its specific documentation

Practical questions

The practical side of a new experience

A strong guest proposition rests on a clear commercial and operating foundation. Here is how the main questions fit together

01Does the guest always pay separately?

Paid VR sessions are one model. A room category or stay package could also include an experience, with the guest entitlement and payment to the operator defined in that arrangement. The right structure depends on the hotel’s commercial purpose

02How does a preview become a booking?

The concierge journey connects the experience to an enquiry or booking through the route selected for the property. A connection to a particular hotel system requires its own technical scope and approval; it is not assumed

03Who owns and looks after the equipment?

Equipment ownership, funding, preparation, maintenance and replacement sit within the commercial and operating agreement. That division gives the hotel team a clear support route and a procedure for equipment that is temporarily unavailable

04Is every experience suitable for every guest?

Suitability depends on the person, device and content. Relevant guidance and the freedom to decline or stop are part of a considerate introduction. The hotel team has a defined way to explain the offer and address questions

05How does privacy fit into the experience?

The starting point is the information needed to deliver, charge for and support the service. Purpose, access and retention are defined for the deployment, with clear guest explanations. Useful reporting and respect for the private setting belong in the same design

06Where does a partnership begin?

With the property, its guests and the opportunity you see. Location, room categories and the intended experience give the conversation substance. VIAVR works around the needs of a hotel, a group or a regional operator, with scope and terms specific to the project

Partners

A growing network of hotels and hospitality groups across multiple markets

VIAVR IN HOTELS

Discuss the next step

For an international partnership, a regional development plan or a hotel pilot, contact the VIAVR Global team

EmailTelegram
Contacts
TelegramEmail